
Refined & Redesigned
Welcome to B Anthony & Co Jewelers, located on the beautiful central coast of California! We have been serving our customers in San Luis Obispo for over 45 years!! We are so grateful to live in this beautiful area and have the opportunity to help you find the exact piece you have been dreaming of or to custom design your own distinctive piece of jewelry.
We feature bridal lines such as the world renowned Parade Design and Coast Diamond; the perfect engagement rings.

We are also fortunate to showcase local artists such as Jeff Foster, Dillon Carr, and Courtney Carden whose artistry complements other designers such as Toby Pomeroy, and Stanton Color. We carry a large selection of well known watch brands such as Citizen.
Briana Daugherty
Raised on the beautiful Central Coast, Briana Daugherty has been a designer of fine jewelry for approximately 25 years. She attended the Gemological Institute of America where she furthered her inspiration and knowledge of jewelry making.
As the new business owner of B. Anthony & Company, Briana continues the tradition of being San Luis Obispo’s number one boutique custom jewelry store. She loves the process, the unexpected details, the history of an heirloom piece and ultimately turning the dreams of her clients into reality.
Whether it is designing an engagement ring, or giving an heirloom piece a fresh new design, Briana puts her love and energy into every piece of jewelry. Briana’s true passion comes from making dreams come true one piece of jewelry at a time.
Only the Best
B. Anthony & Company Jewelers
team of dedicated employees and designers are excited to help you find that perfect piece of jewelry you have been dreaming of. We can also help you design, repair or renovate your jewelry. We stand by our work and would love to serve you.
Brad
Brad Bilsten is a graduate of Cal Poly and holds a degree in Architectural Design. While pursuing his degree, he took a metalsmithing class and found he was drawn to creating innovative jewelry designs. In 1971 Brad and Anthony Gomez, who met while attending Cal Poly, opened the Gold Concept which stayed open for the next fifty years.
In 1986 Brad and Anthony opened their second store, B. Anthony & Company. Brad is well known in the area and takes genuine pleasure in helping clients find that special piece of jewelry.
In 2022, after fifty-one years in the industry, Brad sold the business to Briana Daugherty. Brad and Briana had worked together in the past for many years, and he knew that Briana’s vision and passion would make her the perfect person to take over B. Anthony & Company. He continues to stay on with us on a part time basis and is very much a mentor to us all.
In his partial retirement, Brad’s main sports passion is golf and he can often be seen enjoying a round or two at the Country Club!
Megan
Megan holds a degree in Paralegal Studies. After a decade as a stylist, she went back to school to pursue a new career. She was the recipient of the Mary Pintar Trull scholarship honoring women leaving the workforce to further their education. As a Paralegal, Megan was passionate about using her education to help people navigate the legal system.
Megan’s passion for helping people has made her an incredible resource for many local, growing businesses who need that “get er done” person in the office. Megan has helped many entrepreneurs grow their business by covering everything from HR to Bookkeeping to Insurance to whatever they throw at her.
At B Anthony Megan will be handling a variety of critical tasks from maintaining inventory on the website to all things involved in keeping the office running smoothly.
Diane
Diane Caldwell – Chesler is our Appraiser, Geologist, and Gemologist at B. Anthony & Company. She received her Gemologist Certification through the Gemological Institute of America. Diane has an extensive background including microscopic analysis of diamond slices detecting unusual inclusions in diamonds from various diamond mines in South Africa and Botswana. She is also trained as a diamond sorter of rough diamonds.
Diane has more than fifty years’ experience in the jewelry industry. Additionally, she is a Board member at large of the Women’s Jewelry Association, Member of the Searchers Gem and Mineral Society, and Member of the Santa Lucia Rockhounds.
In her free time, Diane is a collector of rocks and minerals and has an elaborate collection of African rocks, minerals and gems. Aside from her vast knowledge and experience, Diane is one of the most kindhearted people you could have the pleasure of meeting. She brings a pleasant and calming energy to B. Anthony & Company that can be felt when you enter the doors.
Jeff
Jeff Foster is B. Anthony’s on-site benchman and he has been designing custom jewelry for over 40 years, as well repairing jewelry. He is a long-time local artist and goldsmith, and began his career in the Black Hills of South Dakota as a silversmith apprentice.
Jeff has a wealth of experience in custom jewelry creation and restoration and specializes in stone setting. He showcases some of his unique designs in our store which are created in both silver and gold, with beautiful and unusual gemstones from around the world.
Jeff understands that most people aren’t experts in gold, diamonds, and platinum. This gives him the opportunity to advise our clients in an honest, friendly way. He prides himself on knowing the trust is there between us and our customers. They know we’re going to do the best we can for them and listen to their needs, but also advise them on what’s the best way to go.
Jeff is well known for his careful attention to detail and his extensive knowledge of all things jewelry.
Chloe
Chloe is the daughter and mini-me of Briana Daugherty. Chloe currently attends San Luis Obispo High School and can often be found working at B. Anthony & Company on the weekends and after school.
Chloe is involved in all things social media and she dazzles our clients with the vast knowledge of jewelry she has learned from her mom. Chloe brings a bright energy and an excitement to continue learning the business.
Chloe is our little rockstar and all of us at B. Anthony & Company consider ourselves honorary aunties and uncles to Chloe!
Ashley
Ashley is often the first face you see when visiting B. Anthony & Company. In the time she has been with us, she has learned a tremendous amount about the complexity of jewelry repair and custom jewelry design. She enjoys showing our clients the quality made jewelry we carry and making recommendations for those in search of the perfect gift.
Ashley enjoys displaying our merchandise in a way that shows the beauty of each piece of jewelry. She also enjoys helping customers turn an heirloom piece of jewelry into a fresh new piece, and she loves helping people pick out the perfect engagement rings and wedding sets.